BATTLE CREEK, MI — The Kelloggs company announced on Thursday that it will be overhauling the design on its famous Corn Pops box after a consumer complained calling the graphic “racist”.
The company declared on Twitter that it will be replacing the cover drawing of cartoon characters occupying a shopping mall after a man named Saladin Ahmed pointed out that a single brown corn pop was seemingly depicted as working as a janitor.
“Why is literally the only brown corn pop on the whole cereal box the janitor? this is teaching kids racism,” Ahmed tweeted to the company.
Kellogg’s tweeted a response 5 hours later stating: “Kellogg is committed to diversity & inclusion. We did not intend to offend – we apologize. The artwork is updated & will be in stores soon.”
In a separate statement, Kellogg’s spokesperson Kris Charles said, “We take feedback very seriously, and it was never our intention to offend anyone. We apologize sincerely.”
The company’s decision to pull the design sparked a mix of praise and backlash on social media, with many claiming that both Ahmed and Kelloggs were fanning the flames of racial division.
“#CornPops idiots all idiots if you look at a picture and see a race then you my friends are the RACIST” read one tweet.
“This company is participating in the ridiculousness of this accusation by validating it with a response! #kellogs #cornpops #racist,” read another.
Still another person tweeted, “What’s wrong? Is being a janitor a bad thing? Or is it that the dark pop is the only one wearing clothes and with a job?”
In reply to Kellogg’s addressing his complaint, Ahmed said he was “pleased” with the decision to remove the “offensive” Corn Pop and thanked the company for their “swift response”.